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Shwetdhara Program: Our flagship initiative for enhancing livelihoods of dairy farmers

As a part of the Shwetdhara Program, Metra Trust has partnered with Vrutti and End Poverty to build three Farmer Producer Organizations across rural areas of Madhya Pradesh, Rajasthan, and Karnataka. The program aims to build capacities of small and marginal dairy farmers regarding dairy management activities such as increasing the productivity of milch animals through breed improvement techniques and ensuring good health of the animals with a nutritious diet.

Furthermore, the program assists rural women in becoming entrepreneurs in order to build sustainable business models. Training is given to the women on topics such as business development, financial management, setting up forward links, cattle management, and best practices in business. In addition, they are encouraged to form their own Farmer Producer Organizations.

The program is currently operational in 454 villages across 3 states and, this year we plan on expanding our scope to another 300+ villages.

Strength in numbers

  • 91,300+ individuals supported
  • 5000+ community level trainings
  • 454villages
  • 3States

Our Impact

Since the commencement of this program in 2017, more than 5000 community level trainings have been conducted to disseminate best practices on dairy management. These trainings focus on key aspects of dairy management like breed improvement, animal health and balanced nutrition. The capacity building exercise is complemented with mechanisms that promote positive and scientifically proven behavior change among farmers.91,300+ individuals have been reached via this program through services like artificial insemination, cattle treatment, region-specific feed and fodder services and medicines supply for the cattle. Additionally, the program empowers women to take on the role of Gram Sakhis. Gram Sakhis are a cadre of village-level female volunteers trained to disseminate information on effective cattle management practices. Over 5000 community trainings and 18,805 cattle treatments have been conducted by Gram Sakhis who cover 454 villages across 3 states. 21 Pashu Vikas Kendras (PVK) have been established which act as resource centers and are operated by veterinary doctors and extension officers. To date, Artificial Insemination Technicians (AITs) engaged in the program have provided more than 18,000 breed improvement services.

  • 556Women Entrepreneurs Supported
  • 21Pashu Vikas Kendras


 

Videos

A quick glimpse into the Shwetdhara Program

Watch to know what happens at the Shwetdhara Annual Gram Sakhi meet

Shwetdhara commemorates five years in Rajasthan - a short glimpse of the celebrations

Photo Gallery

Shwetdhara training in progress for women in Kolkunte village in Davangere, Karnataka
Gram Sakhi conducts a house visit in Kolkunte village in Davangere, Karnataka.
House visit in progress in Kakkargolla village in Davangere, Karnataka.
Training on Farmer Producer Company conducted for FPC members of Bankhedi Pipariya Shwetdhara Mahila Milk Producter Company in Madhya Pradesh.
Shwetdhara members in Madhya Pradesh.
Home visit conducted by gram sakhi of Kanrpura village in Renwal, Rajasthan.
Gram sakhi conducts a Shwetdhara training in Gajeda village in Boraj, Rajasthan
Boraj Gramsakhi Mahila Milk Producer Company meeting in progress in Rajasthan.
Shwetadhara training in progress in Renwal, Rajasthan.
Gram Sakhi updating the price list in Madhya Pradesh
View More Photos

Our CSR Programmes

At Metra Trust, we aim to empower our customers to make a difference in the world. With this in mind, we bring you various initiatives in partnership with our partners that give you the opportunity to shoulder a cause of your choice. Till date, we have 24+ programs that have impacted more than 50574 lives. Come, let’s together, put others FIRST.

Other Initiatives

Karma FIRST Programme
Karma FIRST Programme
Covid 19 Programme
Covid 19 Programme
Lend-A-Shoulder Program
Lend-A-Shoulder Program